France: Photoshop Control

France: Decree Photoshop Control

France photoshop control


From 1 October 2017, the French law enforced advertisers to report to the public the alterations that have been made to the photos they publish.

Aren't French awesome?!

Israel, UK, Spain and Italy are working in the same direction.

Is this the beginning of 'photoshop perfection' death?

The law says any models appearing in commercial photography whose bodies have been made thinner or thicker by image processing software must be accompanied by the notice of "photographie retouchée," or retouched photograph.

Failure to comply is punishable by a fine of more than $44,000, or 30 percent of the money spent on advertising.

Under the Code of Public Health, read more here.

"It is a huge and silent pressure. The ideal images that we are given to see young men and women in the media and advertising campaigns appear as the standard of beauty to which we should resemble. Except that ... the image of these people already very beautiful is almost systematically retouched and offers a model of unattainable perfection that the public integrates unconsciously." Delphine Perez

Marisol Touraine, France's former health minister, initiated the idea​.

"We must act on body image in society to avoid the promotion of inaccessible beauty ideals and prevent anorexia among young people," Touraine said, according to La Parisienne. It reports that eating disorders affect some 600,000 people in France. 

The decree also says that models must turn in a medical certificate proving their overall health is good, "assessed in particular in terms of body mass index, is compatible with the practice of the (modelling) profession," according to Agence France Presse.

The goal of this decree is to prevent the development of anorexia and bulimia in young people. These illnesses are the second most common cause of death for the age group 15-24, after road accidents. Ouch!

Here is a policy statement that American Health Association released:

"Advertisers commonly alter photographs to enhance the appearance of models' bodies, and such alterations can contribute to unrealistic expectations of appropriate body image - especially among impressionable children and adolescents. A large body of literature links exposure to media-propagated images of unrealistic body image to eating disorders and other child and adolescent health problems."

Yay to being real!

(My question to myself, am I being real?)

What effect do you think this law is going to have?

 

 

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